As the 2026 sunlight shines on the streets, looking back at 2025, for Owatch™, this was not just a year of numerical growth, but a pivotal turning point when we transformed “novel VR experiences” into the core of leisure culture across EMEA (Europe, Middle East, Africa) and the Americas.
In the shopping malls of Croatia, our VR experience zones have become a shared “check-in spot” for tourists and locals alike—spending 20 minutes exploring the stars or experiencing VR racing after a long day of shopping has become a new way to relax. In the pop-up stores in downtown Germany, the “fragmented time” of office workers during lunch breaks has been redefined; pairing a cup of coffee with a VR adventure has emerged as a new way to relieve stress.
The Middle East’s pursuit of “exquisite experiences” aligns perfectly with Owatch™’s product philosophy. In the high-end VR lounges of Dubai, we blend the futuristic style of our devices with the local luxurious design aesthetics, making VR experiences not just a form of “play”, but a high-quality social activity. In the mall VR pods of Kuwait, parents take their children to explore the underwater world in VR, giving family weekend time a more interactive new form.
In the Americas, we understood users’ demand for “instant gratification”: the mobile VR trucks in Atlanta park at community entrances and around music festivals at any time, allowing passersby to hop on and experience VR on a whim. The indoor multiplayer VR arenas in New York require no advance booking—grab your friends and you can team up for shooting and racing multiplayer battles. The answer to “where to go on weekends” has since become simpler than ever.
By the end of 2025, Owatch™ has expanded to over 910 cities across EMEA and the Americas, with more than 1,000 partners on board. This means that whether you’re on your commute, shopping at the mall, or heading out for a weekend outing, the nearest Owatch™ experience point isn’t far from you.
We have always believed that the value of VR does not lie in “how cool the technology is”, but in “how much joy it can bring to your life”. In 2026, we look forward to continuing our journey with you, bringing more customized immersive fun to your doorstep.
More detail at our website: www.stekiamusement.com
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